Sponsorship Opportunities
Advertise with the American Shakespeare Center in Staunton, VA
Print program sponsorships available year-round
Each season, more than 10,000 audience members step into the Blackfriars Playhouse, home of the American Shakespeare Center in downtown Staunton. Over four seasons annually, ASC welcomes more than 47,000 patrons to experience Shakespeare’s plays, new works, and classic stories performed in repertory.
Every audience member receives a printed program, a full-color keepsake that includes cast lists, director notes, and your business’s message. Sponsoring a print ad is a meaningful way to reach a loyal and arts-minded audience while supporting live theatre and Staunton’s downtown economy.
Contact Camille Dierksheide, Sponsorship Manager
Camille Dierksheide brings a love of the arts, a passion for partnership, and a wide range of experience to her role at ASC. Camille believes deeply in the power of community and the arts. When you reach out, she’ll help you find the right sponsorship fit and make sure your business feels genuinely connected to the story we share on stage.
Why Sponsor a Show Program?
- Programs are distributed at every performance
- More than 47,000 audience impressions annually
- Full-color, professionally designed print format
- High readership and strong retention among patrons
- Audiences include locals, tourists, students, and families
- Sponsorship directly supports ASC’s nonprofit mission and year-round programming
Put Your Message in the Spotlight
- Download the Sponsorship Packet (PDF)
- Rolling Reservation Deadlines
Who You’ll Reach
Sponsor information is distributed in programs at every performance with more than 47,000 audience impressions annually. Our audiences are as diverse and dynamic as our repertory:
- Staunton locals and returning subscribers
- Visitors from Washington DC, Virginia, and the Mid-Atlantic
- Tourists exploring the Shenandoah Valley and Blue Ridge Mountains
- Families, college students, and school groups
- Arts patrons who shop, dine, and stay downtown
ASC patrons care deeply about the experiences they support—and the businesses that support those experiences.
Community Partnerships at ASC
At the American Shakespeare Center, sponsorship is about more than visibility—it’s about connection. We’re proud to collaborate with local organizations, schools, and nonprofits to support shared missions and strengthen our Staunton community.
From mental health initiatives to education access, our partnerships create space for dialogue, creativity, and care through the arts. These collaborations reflect our belief that theatre can be a catalyst for positive change.